Q: Alfonso, how would you define the best coaching approach for clients?
Alfonso: Coaching, at its core, is about transformation, not transactions. For me, the best approach is a fusion of science, strategy, and soul. It starts with a deep understanding of the client’s aspirations, but it also challenges them to dream beyond their perceived limits. At ALMA ELITE, we work with high-performing executives who already excel in their fields, so our focus is on unlocking their next level—whether that’s in leadership, balance, or self-mastery. By blending neuroscience, bespoke strategies, and an unwavering commitment to their growth, we create a partnership that drives lasting, profound change.

Q: Many coaches seem to focus on problem-solving. How does your method differ?
Alfonso: While problem-solving is essential, I believe it’s only part of the equation. Many coaches focus on fixing what’s “wrong,” but at ALMA ELITE, we focus on what’s possible. My method leverages the Positive Emotional Attractor (PEA) to spark motivation and creativity, helping clients envision and pursue their highest potential. When leaders operate from a state of inspiration rather than stress, they unlock not only solutions but entirely new pathways. This approach transforms challenges into stepping stones for growth, fostering resilience, innovation, and a renewed sense of purpose.

Q: What makes your coaching techniques stand out in the competitive coaching environment of Madrid?
Alfonso: In a city like Madrid, what sets ALMA ELITE apart from others is its fusion of cutting-edge neuroscience with bespoke strategies tailored for high-performing executives. I don’t just coach; I craft transformative experiences. By leveraging insights into how the brain processes emotional, social, and analytical challenges, I guide clients toward profound shifts that go beyond surface-level success. This isn’t just about achieving goals; it’s about redefining what’s possible. For the leaders I work with, that level of depth and precision makes all the difference.

Q: Speaking of traditional methods, why do you think many clients struggle to achieve results through conventional coaching?
Alfonso: Conventional coaching often focuses on isolated problems, treating symptoms rather than addressing the whole person. This fragmented approach can leave clients feeling stuck or disengaged, as it lacks alignment with their broader vision. At ALMA ELITE, we take a different path. We start with what truly matters to the individual — their aspirations, values, and purpose. By anchoring the process in their unique ‘why,’ we shift the focus from obligation to inspiration. This not only drives sustainable growth but also creates a sense of ownership and excitement that conventional methods rarely achieve.

Q: How crucial is the coach-client relationship in your approach?
Alfonso: The coach-client relationship is the cornerstone of everything we do at ALMA ELITE. For me, it’s more than just a professional bond—it’s a partnership built on trust, respect, and shared ambition. High-performing clients operate in environments where vulnerability is rare; yet, it’s essential for true growth. My role is to create a space where they feel seen, heard, and empowered to push boundaries. This deep connection not only fosters resilience and openness but also accelerates transformation, enabling clients to achieve results they never thought possible.

Q: Finally, how can individuals assess whether they’ve found the right coach for them?
Alfonso: Finding the right coach is about more than ticking boxes—it’s about alignment on a deeper level. The ideal coach doesn’t just understand your goals; they resonate with your values and challenge you to exceed your own expectations. At ALMA ELITE, I believe in creating a partnership where clients feel both supported and stretched, ensuring they achieve breakthroughs they couldn’t reach alone. Trust your intuition, but also look for a coach who inspires confidence, accountability, and a clear vision for your transformation. That synergy is what turns coaching into a life-changing experience.

Q: What role does self-mastery play in your coaching philosophy?
Alfonso: At ALMA ELITE, self-mastery is the foundation of everything. High-performing executives often excel externally—leading teams and growing businesses—but true transformation happens when they master their inner world. This includes emotional intelligence, resilience, and mental clarity. By helping clients build habits of self-awareness and self-regulation, I empower them to lead not only others but also themselves, with authenticity and confidence. In today’s fast-paced world, self-mastery isn’t just an asset; it’s a necessity.

Q: How do you measure success with your clients?
Alfonso: Success isn’t a one-size-fits-all metric. For some clients, it’s about achieving specific business or personal milestones; for others, it’s about finding balance, rediscovering purpose, or becoming the leader they’ve always aspired to be. At ALMA ELITE, we focus on creating meaningful and sustainable change. Success is measured by the alignment between who my clients are and who they want to become. When they see that transformation reflected in their leadership, relationships, and overall fulfillment, we know we’ve achieved something extraordinary.

Q: How do you handle resistance or setbacks during the coaching process?
Alfonso: Resistance is a natural part of growth. For many clients, it’s the result of deeply ingrained patterns or fears of stepping out of their comfort zones. My approach is to meet resistance with curiosity and compassion. We work together to uncover its root cause and reframe it as an opportunity for insight and progress. Setbacks are equally valuable—they’re not failures but feedback. Through this process, clients build resilience and learn to navigate challenges with greater confidence and clarity.

Q: What advice would you give to executives who feel they don’t have time for coaching?
Alfonso: The belief that you don’t have time for coaching is often a sign that you need it the most. High-level leaders are pulled in countless directions, but if you’re not investing in your own growth and well-being, you’re limiting your potential—and that of those you lead. At ALMA ELITE, we tailor the process to fit seamlessly into even the busiest schedules, ensuring that every moment spent coaching delivers maximum value. The return on this investment isn’t just professional; it’s personal. It’s about leading with more energy, clarity, and purpose.

Q: What’s your ultimate goal as a coach for your clients?
Alfonso: My ultimate goal is to help my clients step into the most empowered, fulfilled version of themselves. For executives, that often means creating harmony between their personal and professional lives while achieving extraordinary results in both. I want them to leave our work together not only with greater success but also with a legacy of authenticity and impact that inspires others. At ALMA ELITE, the transformation goes beyond coaching—it’s about creating a life of meaning, balance, and excellence.


Alfonso Gutierrez Manzanos stands out in the coaching world not only for his inspirational approach but also for his deep understanding of his clients' needs, pushing the boundaries of the field. His methodology, grounded in the latest research, delivers innovative solutions and effective strategies for personal development transformation.

The ALMA ELITE program, targeted at elite clientele and high-net-worth individuals, has garnered prestigious recognition among both professionals and the general public. Alfonso clearly establishes himself as an authority in his field, even though determining the best coach requires individual assessment based on the specific needs of clients. Nevertheless, he ranks among the leading professionals. His relentless pursuit of personal growth and education underscores his aim to become the best coach for his clients. This commitment to continual improvement and focus on deep, meaningful transformations in the lives of his clients set him apart within the coaching environment, prioritizing tangible results and transformative impact.